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Jaime Derringer's avatar

If there's one thing I'm optimistic about with the shifts we are seeing is a return to analog and more tangible design... design that has texture and feeling and weight. Hopefully Gen Z/Alpha will drive some of these trends... I mean, look at Barnes & Noble's triumphant return due to BookTok -- it's possible we could be looking at a similar shift in hardware and software, too.

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Ben Strak's avatar

100%. I think about this quote from Sean Thielen-Esparza a lot:

“The kids are joining running clubs, buying “dumb” phones, woodworking, rocking Walkmans, joining supper clubs, etc because their lives have been swallowed by digital black boxes, and in this moment of uncertainty (tension re: war, AI, climate), they crave tangibility. It’s simple.” 

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Marts's avatar

I see the same happening for 35+, I don't think it's limited to next generations only. Or maybe those generations never let go of love for the analog

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Ben Strak's avatar

I think you’re right! Not just the kids!

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Alexis Presa's avatar

Beautiful and inspiring words to a fellow designer 🙏🏼

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Carl's avatar

Wonderful text, as always!

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