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I wanted to know, so I had a search and found this piece: https://retrocomputing.stackexchange.com/questions/14314/why-were-most-pcs-and-electronics-beige-back-in-the-day

TL;DR: beige is neutral and matches most things. It was also common for office equipment and home furnishings at the time. More stylish equipment requires a preference on the part of the buyer, so “less stylish” is easy for anyone to buy.

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Thanks for doing some more research on this Alex and sharing the link, I think the perceived neutrality of the colour was a really important part of its appeal back then!

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