The job of professional is just as Lella & Massimo Vignelli put it, "answering to clients needs over wants." ...and therein lies the rub! I think we can create a lot of waste designing to visual wants that don't go the distance of designing real solutions.
The job of professional is just as Lella & Massimo Vignelli put it, "answering to clients needs over wants." ...and therein lies the rub! I think we can create a lot of waste designing to visual wants that don't go the distance of designing real solutions.