Alignment is interesting isn't it? I always wondered why the Spotify logo is on an angle. Apparently one reason is so that it doesn't look like a WiFi icon. It also makes it slightly more interesting. To me it sort of expresses sound waves. It is also designed to make an easily recognisable app button on a small screen. I do wonder sometimes how much money and effort goes into the design of logos, and how much it really matters. Brand recognition clearly matters a lot in a competitive world. Is a logo better because someone paid tens of thousands for it, or it was designed by a top tier company?

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