Alignment is interesting isn't it? I always wondered why the Spotify logo is on an angle. Apparently one reason is so that it doesn't look like a WiFi icon. It also makes it slightly more interesting. To me it sort of expresses sound waves. It is also designed to make an easily recognisable app button on a small screen. I do wonder sometimes how much money and effort goes into the design of logos, and how much it really matters. Brand recognition clearly matters a lot in a competitive world. Is a logo better because someone paid tens of thousands for it, or it was designed by a top tier company?

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I think my favorite story about logos is when Paul Rand designed the Next Logo for Steve Jobs:

β€œI asked him if he would come up with a few options, and he said, β€˜No, I will solve your problem for you and you will pay me. You don’t have to use the solution. If you want options go talk to other people.’”


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I guess when you have that pedigree, an amount of swagger probably helps. It certainly inspires a bit of confidence, as opposed to coming up with a few options.

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