7 Comments
User's avatar
Kyle Bell's avatar

I was just now trying to recall the title of the Taku Satoh book you reference and ran across this post, thus finding your blog.

Satoh’s reference to rice makers was particularly relevant to us as we consciously “downgraded” to the one-button version. It’s reliable and simple and good enough for 80+ percent of our rice maker needs.

It’s a constant reminder to keep design simple that sits in our kitchen.

Expand full comment
Ben Strak's avatar

Happy you found Design Lobster that way, it’s a great book and well-worth reading if you haven’t done so already.

We need more one-button versions of things these days…

Expand full comment
Kyle Bell's avatar

I really liked it, looking to share and re-read parts of it. I wonder what else we could make one-button or even no-button.

Expand full comment
Leonora Epstein's avatar

Thank you for the shout!

Expand full comment
Fiona Maciver's avatar

Wonderful piece on clarity of creative vision. The last quote by Satoh reminded me of Samsung’s latest super fridge.

https://www.thetimes.com/business-money/technology/article/spotify-coming-to-a-fridge-near-you-5ssnjqfx7

I imagine this kind of product will go down well in the US, but less so in Japan.

Expand full comment
Ben Strak's avatar

Good grief, the fridge to end all fridges!

Expand full comment
John strak's avatar

Japan always delivers something for those that look.

Expand full comment