It’s Design Lobster #13 – distract yourself from the unlucky associations with some tales of heroic empathy …and well, balls. 🎱 Question: How might we empathise with the people who use our designs? Many of my readers will be familiar with ethnographic research techniques like contextual interviews and diary studies. But how far would you be prepared to go to truly understand your users’ lives? Between 1979 and 1982, the 26 year-old designer Patrica (Pattie) Moore painstakingly disguised herself as an elderly woman using bandages and splints to restrict her limbs and cloudy glasses and earplugs to simulate poor sight and hearing. During one of these research experiments she was mugged and beaten by a group of youths, receiving injuries that she later discovered had made her infertile.
#13 Empathy, billiard balls and experts
#13 Empathy, billiard balls and experts
#13 Empathy, billiard balls and experts
It’s Design Lobster #13 – distract yourself from the unlucky associations with some tales of heroic empathy …and well, balls. 🎱 Question: How might we empathise with the people who use our designs? Many of my readers will be familiar with ethnographic research techniques like contextual interviews and diary studies. But how far would you be prepared to go to truly understand your users’ lives? Between 1979 and 1982, the 26 year-old designer Patrica (Pattie) Moore painstakingly disguised herself as an elderly woman using bandages and splints to restrict her limbs and cloudy glasses and earplugs to simulate poor sight and hearing. During one of these research experiments she was mugged and beaten by a group of youths, receiving injuries that she later discovered had made her infertile.